Hybrid Events - Put on a show for both in-person and virtual attendees


Hybrid events put on a show for in-person and virtual attendees offering both audiences a highly curated experience.

Removing the constraints of physical events opens up a new world of possibilities for the event industry as a whole. Benefits for businesses can include the ability to attend the event regardless of location, greater flexibility over venue selection and long term engagement even after the event is over.

Gustaf is an events agency based in Manchester. We help companies across the UK to put on incredible hybrid events, providing planning and technical support to ensure both your in-person and remote audiences are given an experience to remember.


For businesses wanting to explore a hybrid format for their next event, here is an overview of what hybrid events are and how our team can make yours a success. 


Introduction to Hybrid Events 

What Are Hybrid Events?

Hybrid means a combination of two things to create one customised version of something. So in terms of hybrid events, they combine elements of both in-person and virtual events to create a highly engaging experience.

Crucially, a hybrid event isn’t just a physical event which happens to be livestreamed. Instead, hybrid events consider both physical and remote attendees to provide both with an equally engaging and satisfying experience. This is achieved by tailoring each event type so that both in-person and remote attendees are made to feel part of the occasion.


In terms of the event type that can be made hybrid, this can be any kind of corporate or industry event that a business wants to hold such as a meeting, seminar or conference.

While hybrid events gained notoriety due to all things 2020 - the hybrid format is actually here to stay. That’s because hybrid events offer a lot of flexibility for event holders, since they allow hybrid event attendees to engage and participate with the event regardless of their location. Plus they offer a wealth of other benefits that in short future-proof the events industry.  


How Do Hybrid Events Work?

As we’ve established, hybrid events consider both in-person and remote attendees with regards to the format and overall content of the event.

Planning and executing a hybrid event requires a solid strategy from the get-go. Our role at Gustaf is to help map out the fundamentals of your event such as venue planning and talent sourcing. While companies are responsible for bringing the content, it’s our team that will run the technical operations ensuring both physical and remote attendees are fully engaged in what’s happening.

Top Reasons To Hold Hybrid Events 


Expanded audience reach - With the ability for audiences to tune in from anywhere, hybrid events have far less limitations than standard in-person events. All of which can increase the number of people who view the event content including long after the event finishes. 


Modern event type - The internet has changed pretty much every aspect of how we work and do business and events are no exception. Hybrid events feel fresh and contemporary, especially with so many formats to explore. 


Engaging experiences - Technology can be integrated in lots of ways to make the event more engaging and accessible for everyone. Whether people attend in-person or online, the overall event can be curated to be more entertaining, educational and impactful. 


Hybrid Event Examples

Practically any event can work in a hybrid format, whether you want to create an engaging training experience or bring like-minded professionals together.

While far from exhaustive, here at some hybrid event examples:


  • Hybrid conferences

  • Hybrid networking events

  • Hybrid product launches

  • Hybrid trade shows

  • Hybrid training sessions

  • Virtual roundtables


When you work with us here at Gustaf, we’ll create a tailored brief for your hybrid event. 


So whether you’re looking to repeat the success of a previous event, or try a hybrid event as a new format, we’ll work with you to come up with the most innovative solutions. 

Contact us here


Gustaf Hybrid Event Management Services


  • Entertainment sourcing

  • Event objective briefing

  • Food and beverages

  • Hybrid event logistics

  • Hybrid event planning

  • Hybrid event technology and production

  • Location sourcing

  • Post-event evaluations

  • Pre-event marketing (digital and physical channels)


Gustaf collaborates with you to understand your goals for your hybrid event. Specifically, how we can ensure that in-person and remote attendees will get the most out of the experience. 


From there we’ll create custom event solutions to meet your specific needs. 


The exact services we can provide will depend on your hybrid event type and overall incentives. Our creative team will work with you from the initial consultation to the post-event evaluation.

Gustaf - Hybrid Events Manchester UK


Want to put on a show-stopping hybrid event?

Based in Manchester, Gustaf is a hybrid event company offering our services across the UK.


Whether you have any questions about how hybrid events work, or if you’re ready for us to get straight to work, our team is only a call or a click away. 

Let us know more about your project by filling out our contact form. Or by giving us a call on 0161 399 0579. 

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