Events
Your people will, too. A strong visual identity can be the event glue that holds a shared experience together, creating clarity and consistency at every touchpoint.
From your save-the-date and invite to venue signage and event styling itself, a theme helps get tongues wagging for all the right reasons. It builds interest and heightens anticipation. Plus, it’s a godsend when it comes to designing a standout event brand – another of our team’s creative sweet spots.
When we say themed, we’re not talking second-rate fancy dress, slinging up humdrum decos, or settling for corny party vibe. We’re talking themes that’ll get your people raving about it. Before and after.
Having toured the world with rock ‘n’ roll royalty (depending on your taste, obviously) you won’t be surprised to hear that when clients approach us to design them a festival-themed event… it’s music to our ears.
We cut our event teeth on the nightclub decks, and perfected our performance craft by sharing a stage with two brothers from Burnage. If we can’t get your team buzzing, no-one can.
The short answer is a themed event can be anything you want it to be!
As the name suggests, a themed event revolves around a central theme. There’s no limit to the types of themes your event can be based upon. Some popular ideas include holiday seasons, films, literary characters, locations or decades. Though, when you work with us here at Gustaf, we can help come up with some ideas based on your commercial aims as a business.
Once we’ve nailed the theme, everything surrounding the event such as the venue, entertainment, catering, decorations and invites will tap into this theme. Typically, guests are requested to dress in accordance with the theme which can make for an unforgettable experience for everyone! But we can help you iron out all these finer details later.
There are lots of reasons why you might want to hold a themed event. As noted above, this can include trying something different for a corporate event, or to create a memorable promotional event for your customers.
Some event types that can have a theme applied include award ceremonies, charity events, corporate events, hybrid events, product launches, summer parties, Christmas parties, industry conferences or gala dinners.
In essence, absolutely any event type you might want to hold as a business can be curated with a theme in mind. Gustaf can take care of every aspect of your themed event planning on behalf of your business.
Event logistics
Pre-event marketing
Theme or concept ideas
Themed event catering
Themed event decorations
Themed event entertainment
Themed event invites
Themed event planning
Themed event production
Themed event souvenirs
Themed event venue sourcing
Travel and transport
Post-event evaluations
Gustaf will work with you to understand your themed event requirements, which can include some of the above, all of the above or more than the above!
Just let us know what you need and our team will make it happen, from creating the initial brief through to the post-event evaluation.
Maximised event outcome - It sounds simple enough to come up with an event theme. But in reality, themed events quite literally take a village to plan and achieve. A creative agency is best placed to help, since we can bring innovative ideas and concepts to the table. So let's leave sausages on sticks and DJs blasting out Agadoo in the past. Unless that’s what you’re after of course.
Competitive advantage - When planning an event for a product launch, brand awareness or any other commercial aim, there’s a good chance your customers, the general public or the press will be invited. Boring formats, or even event types that have been done already just won’t cut it when you’re looking to impress. But with a Gustaf themed event, we can pull out all the stops to create a unique experience that can’t be topped. Until next year that is!
Local knowledge - Based in Manchester, Gustaf has unrivalled knowledge of all things putting on a themed event in the North West. We can actually work further afield too. But based on our work locally, we have an intrinsic understanding of the best venues, suppliers and talent to make your themed event nothing short of a show-stopper.
When you work with us here at Gustaf, we’ll create a unique brief for your event theme.
Our team will consider all of your thoughts, ideas and overall aims for your event. You may have some event themes you’d like to pitch, or we can do all of the creative legwork for you.
To give you an idea of some popular event themes, take a look at the following list.
1920s themed events
1980s themed events
Alice In Wonderland events
Arabian nights themed events
Back to school events
Black and white themed events
Bollywood themed events
Carnival or circus events
Christmas events
Coachella themed events
Colour themed events
Country-specific themed events
Disco themed events
Festival themed events
Futuristic themed events
Game Of Thrones events
Glamping themed events
Great Gatsby events
Halloween events
Hollywood red carpet events
Ibiza chill out themed events
Las Vegas themed events
Manchester themed events
Mardi Gras events
Masquerade ball events
Medieval themed events
Musical festival events
Narnia themed events
Neon events
Oktoberfest events
Peaky blinders themed events
Science fiction events
St Patrick's Day themed events
Summer party events
Superhero events
Sustainable events
Time travel events
Travel incentive events
Tropical luau events
Valentine’s Day events
Vintage or retro era events
Wild west themed events
Winter wonderland events
These ideas are off the top of our head and hopefully, they’ll give you a starting point to what your themed event could look like.
But if you’re in the mood for something different, let’s chat!
What’s not to love attending a themed event that will engage, entertain and inspire like nothing else?
The advantages of putting on themed events are as vast as the types of themes we can explore.
But the main point to note is that a theme allows you to take your event in a specific direction. Sometimes this can be for the purpose of entertaining your team. In other cases, a theme can be integral to meeting any commercial objectives of your business. AKA - a themed event is completely unique.
There are endless types of events you might want to put on as a business. This can include award ceremonies, hybrid events, product launches, gala dinners, incentive events, corporate retreats, employee workshops, conferences, fundraising events, team building events and summer parties.
Our list could go on and on here! But what remains the same throughout is that a themed event can step up to the plate no matter the event type or event objectives. So whether the event will be for your employees, your customers or even the public, there is a theme just waiting to be explored for your next soiree.
Whether your event is designed to give your team a fun night to remember, or if you want to make lots of noise about a new product launch, selecting the event theme gives you full control.
That’s because everything from the venue to the dress code will be centred around the theme.
Having a theme can also make many decisions more straightforward, as every detail needs to work toward one common goal. For instance, knowing what entertainment to choose or what the pre-event marketing should look like. All of which can make the entire event planning experience streamlined and ultimately more successful due to a clear direction throughout.
From the moment your guests receive their invitation, your event theme will spark that excitement that all events worth going to should.
For teams especially, themed events create a talking point as guests decide what to wear and how they’ll style their look. It’s then super satisfying (not to mention hilarious!) to see these costumes and ideas come to life on the night, especially if the theme is more light hearted.
Even when the event theme is a little more paired back, having a concept gives everyone an idea of what to expect.
From Barbiecore to Bollywood, tropical to time travel - there is an unlimited amount of event types that we can explore and curate for you. These may be general event ideas or even something completely unheard of, including themes unique to your business.
What all of this adds up to is that themed events never fail to surprise, delight or entertain your guests. If you’re looking to throw a themed event for your corporate summer party, one idea is to have a new theme every year.
But regardless of the event type, the bottom line is that there are no rules!
We’ve answered some of the most common questions about all things themed events UK below.
Don’t see your query? Please give us a call on 0161 399 0579 to chat with a member of our team.
An event theme is a central concept that an event is based upon. There is no fixed idea as to what an event theme has to be, in fact the ability to experiment is all part of the fun! But once you’ve decided on your event theme, everything from the venue design to the entertainment and even the dress code will be a reflection of the theme.
A creative events agency such as Gustaf can help your business come up with a theme for your event. There are lots of things to consider when selecting a theme. This includes what you’re looking to achieve with your event as a whole. Once we understand your event objectives, this helps to narrow down some suitable themes to explore in response.
What don’t we do?! As an events agency, Gustaf is here to help you with every aspect of putting on a show-stopping event.
Our work begins by helping you decide on a concept for your event including for themed events. From there, we’ll map out the entire experience ensuring every detail is perfected. From finding a venue to sourcing the entertainment, as an events agency it’s our job to bring your event to life.
If there are any specific questions you have as a business interested in putting on an event, we’d be more than happy to run through how we can help.
Gustaf Creative Team
Well, when you consider what you’re looking to get out of an event, your choice of events agency should be able to deliver beyond your expectations due to their experience, insights and overall reputation.
What successful events all come down to is aligning with people who share your vision. For us here at Gustaf, we create events that move away from cookie-cutter fancy dress nights and instead offer fully curated experiences.
Why not take a look at our events work over on Instagram to see what we’re all about?
The easy answer here is any type of event. But to get specific, we create themed events for the likes of award ceremonies, Christmas parties, conferences, gala dinners, incentive travel and team building away days. Alongside corporate themed events, it’s also possible to create events for your customers, influencers or the wider press.
That part is best left to us! But to summarise, things to consider are the purpose of the event, target audience, budget, required resources, interests of the guests, dress code, venue suitability, entertainment and event promotion. In the case of themed events, we’ll plan your event based on a central concept or idea.
Any event planned by Gustaf, obviously. In all seriousness, we think the most successful events are those which look to lead rather than follow. What we mean by that is exploring all creative options with regard to the event theme and all of the decisions needed to bring that event to life. So for us, we want to look beyond what’s been done before to give your guests an experience they won’t forget for all the right reasons.
Hi, we’re Gustaf and we’re a creative events agency. Based in Manchester, we can design themed events for your company anywhere in the UK or beyond.
So whether you have a set theme in mind, or want us to explore some ideas based on your business objectives, all that’s left for you to do is get in touch.
Let us know more about your themed event needs by filling out our contact form. Or by giving us a call on 0161 399 0579.
OR contact us here.
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