Incentive Events

Work with us to get your Incentive Event off the ground

For you as a business, an incentive event can have many commercial benefits which offer a fantastic ROI long after the event is over. 

When you work with us here at Gustaf, we’ll create a tailored brief for your incentive event. Our ideas will consider the motive for your day, evening or trip. Plus, any creative themes you’d like to incorporate. But just to give you a guide of some of the incentive programs we can deliver, here are some incentive event activities to inspire you.

We’re a creative events agency. Based in Manchester, we can design incentive events for your company anywhere in the UK or beyond.

So whether you’re planning an awards incentive evening, a staff training day or even a travel incentive abroad - we can bring your ideas to life in full technicolour. 

Our successful incentive event planning services are only a call or click away! 

You can let us know more about your project by filling out our contact form. Or by giving us a call on 0161 399 0579. 

What Is An Incentive Event?

Corporate incentive events put on a fully-immersive experience for your employees. Whether you want to reward great work or strengthen team bonds, incentive events are just the ticket. 

The event itself can be held at specific incentive event venues or even abroad, depending on your budget and your overall event aims. 

It’s possible to invite everyone to an incentive event, or specific groups of your team. So maybe you want to throw an end-of-year party, or reward the best performing department in your business - the brief is completely up to you.

Once you know who the incentive event is for, Gustaf can design and plan the entire experience for you. That means all you have to do is turn up! 

Gustaf Incentive Event Management Services - Incentive Event Planning Checklist

• Event objective briefing

• Incentive event planning

• Incentive events on a budget

• Pre-event marketing

• Team building & activity programs

• Location sourcing

• Entertainment sourcing

• Food and beverages

• Travel and transport

• Incentive event logistics

• Post-event evaluations

Gustaf collaborates with you to understand your employee engagement goals, budget, and preferences. From there we’ll create custom event solutions to meet your specific needs. 

The exact services we can provide will depend on your event type and overall incentive. Our creative team will work with you from the initial consultation to the post-event evaluation.

Top Reasons To Incentivise Employees

Financial

Incentive events can be used to motivate employees and help them reach certain financial targets within your business. Sales incentive events gamify the sales process by making targets or good performance something to really celebrate. 

Career development

Events create an engaging experience that gets people learning and immersed in new ideas. It’s possible to use incentive events to deliver training courses or workshops. They can also be used to recruit new talent too. 

Health

Special health incentive events can introduce the idea of health, exercise and wellness into your workplace. Performance at work can be directly attributed to both mental and physical wellness of your team. Incentive events are one of the easiest and effective ways for employers to introduce healthier habits. 

Recognition

Recognise a job well done with a recognition incentive event. These often take the form of awards dinners, though we can create any kind of event that your team would best enjoy. 

Social

Any excuse to throw a party! With social incentives, the goal is to build stronger team connections, plus say thanks as a company. Social incentive events work because they get your crew out of the office and in a more natural environment to socialise. All while being entertained throughout, making social incentives a method of infusing your company culture in a super positive way. 

Benefits Of Employee Incentive Events

It’s easy to only see the benefits of incentive events as rewards for your employees. But when given the Gustaf treatment, everyone's a winner with an incentive event. 

As a business ourselves, we actually think about what will bring you the most value commercially. This is in terms of improved team bonds, creativity, job satisfaction, talent retention, career development and much more. 

We can get specific about your aims when you brief us about your project. 

Thinking about your incentive event ROI, here are some of the top benefits you’ll experience as a company. 

Increased Productivity & Profitability

“Well-designed and well-executed incentive travel programs can increase sales productivity by 18 per cent and produce an ROI of up to 112 per cent.” - SmartMeetings

It’s a simple fact that when employees feel valued, they are likely to perform better at their jobs. Highly motivated and engaged employees are what your business needs to succeed, and incentive events are one of the many ways to achieve this. 

When you take the time to put on an incentive event, on a basic level it shows that you care about your team. The creativity of the event can also spark new items throughout your team, and ultimately creates a positive experience for everyone. 

Stronger Team Bonds

We often joke that those we work with are our ‘work family’. But when you think about it, most of us actually do spend more time with those we work with than our actual family!

Having strong team bonds is key, since how we work together directly impacts all areas of business. 

Incentive events put everyone on an even playing field. They create endless opportunities to gel with each other. If we put on any activities for your event, your team will also have to work together to problem solve. 

So whatever your event happens to consist of, the experience is designed to bring everyone together in the best possible way. The benefits will be felt long after everyone returns to work. 

Established Company Culture

Company culture is all about attitudes, beliefs and practices which are shared throughout your team. 

It’s not always easy to instil company culture in the workplace, especially when everyone is busy with the task at hand. This can lead to inefficient ways of working, and even conflict.

Incentive events offer your company a chance to refresh your company culture in the best possible way. They bring people together, and help everyone sing from the same sheet. 

(Given we can also provide karaoke at your event - we can mean this literally too if you like!)

Reduced Employee Turnover

If you’re planning an incentive event, you probably already know the importance of making employees feel valued, not to mention part of your team. But even still, it’s good to know that the investment you’re making is actually putting some good back into the world of work. 

Employee turnover costs your business money, and every show of appreciation works to retain your talent. 

Considering everyone is going to have a fantastic time, incentive events are an investment that will demonstrate instant, as well as long term value to your company.

Incentive Events FAQs

We’ve answered some of the most common questions about all things incentive events UK below.

Don’t see your query? Please give us a call on 0161 399 0579 to chat with a member of our team.

What Are Incentive Events?

Incentive events involve days out, evenings or trips away for your employees. As the name suggests, they can be used to incentivise your team to reach certain company targets. 

Due to incentive events being fully immersive experiences, they can also be used to deliver training, improve team bonding or even encourage better health habits in a way that everyone can absorb and most importantly enjoy. 

Why Are Incentive Events Important?

Every employee wants to feel like they belong as part of your team, and that they are a valued asset to your company. Incentive events are one of the best ways to demonstrate gratitude to your team. 

But as we mentioned, incentive events can also be important for lots of other reasons, all of which work to improve company culture as a whole. 

Let’s also not forget that incentive events give people something to look forward to! We all need to be able to kick back and relax every once in a while, and incentive events are how to do so in style while still on company time. 

How Can Incentive Events Benefit A Company?

The short answer is endlessly! There are some instant benefits to be had, as well as ones which will continue over the longer term. 

Some of the main benefits of incentive event ideas can include increased productivity, creativity, engagement and employee satisfaction. 

Though as we’ve mentioned above, incentive events also play an important role in encouraging team spirit and a positive company culture.

What Are Some Popular Types Of Incentive Events?

Popular incentive events can include recognition events, social events and even travel incentives. There’s lots of different formats our incentive events can cover, depending on the objectives of your event as a company. 

Incentive event industry trends are constantly evolving. So we’ll also look to find the freshest ideas to give your team the best possible experience. 

How Do You Plan An Incentive Event?

It’s fair to say that every brief we work on is unique. But what every good plan starts with is a chat with yourself to see what you’d like to achieve from your incentive event. Plus a few other details to help us work out the finer details such as incentive event budgets.

From there, the Gustaf team will do the rest! We can source venues, entertainment, activities, travel, catering and much more, depending on the type of incentive event you want us to put on. 

How Do You Measure The Success Of An Incentive Event?

There’s lots of ways to calculate your incentive event ROI. On a basic level, you can give out post-attendance material to gather feedback directly from your team. Doing so will help you understand if they enjoyed the event, along with what they got out of the experience.

It’s also worth looking at the business impact, in terms of increased sales, improved customer service and employee retention rates. Comparing such metrics to before and after your event can help you work out the most profitable ways that incentive events can work for your business. 

Incentive Events Vs Team Building Events - What’s The Difference? 

There’s a lot of overlap with both incentive events and team building events, since team spirit is a key ethos of all incentive events. 

The main difference is that with a Gustaf incentive event, we look to create a fully immersive experience that your team will truly benefit from. We’ll consider your objectives as a team, and bring these to life within the activities we put together. 

We’ll infuse incentive event best practices at every turn. 

What Are The Best Incentive Events For Small Businesses?

We’ll always let you bring your incentive event ideas and objectives to the table. But, as a small business, your team may benefit from team bonding events. Or sales incentive events to help them reach certain business goals.