Our behind-the-scenes tech management is the backbone of a successful event
Our technical event production services come from extensive experience in the events industry, knowing what the foundations are - and what's going to elevate your event to the next level.
This could take the form of sound, lighting, video or other design work that creates an atmosphere and captures the mood and emotion of attendees.
We’ve been in the events industry long enough to be true believers that an amazing spectacle creates an event to remember. Fancy a chat about a specific event or project? Just holla! We're here to help :)
Event tech production covers a lot of areas. Here’s how we do it:
AV equipment is anything that can be used for audio and visual purposes, i.e. devices that project, process or generate sound and pictures, such as speakers, monitors and microphones.
When it comes to event planning and production, sound equipment is used to enhance equipment and production values - and at live events, it's not something you can really go without.
Ensuring stage areas and venues are adequately lit can play a big role in keeping your audience’s attention and the smooth running of your event. You may have the ideal guest speaker booked, but if your audience can’t see them it’s going to take them out of the moment.
The architecture of each building can affect the lighting too, as can the time of day, so when you’re selecting lighting equipment for your event, it’s crucial that you take these factors into account.
If you’re organising a corporate event, like a conference, you need to make it engaging - attendees don’t want to sit and stare at a presentation.
Designing and building an interesting and compelling set will grab peoples’ attention from the outset.
Staging and set design can be used to emphasise the theme of your event. For example, if you’re holding a gala dinner, you may want to decorate the venue with the appropriate degree of glamour. Likewise, if you’re hosting a conference about a pressing issue, you may not need a disco ball…
We’re experts in set and stage design because we work with our clients to understand their vision and how we can incorporate this into the project itself - taking all of the nitty gritty, like power distribution and production management into account.
Live streaming and webcasting services have become much more of a consideration in the last few years, with the coronavirus pandemic forcing us to work differently.
Although they were tough at the time, the periods of lockdown we endured have changed our ways of working and conferencing for the better.
Now, instead of having to travel, we can easily and readily make arrangements for people to join events from all over the world.
As well as making events more accessible, live streaming and webcasting opens up events just like yours to audiences far bigger than you could ever fit inside a venue.
To help you tap into these national and international attendees, we utilise video encoders, and high-spec cameras and recording technology - ensuring those joining online can feel just as immersed as those attending in person.
Another one of our event production services that’s catered to larger corporate events and conferences, utilising ticketing and event registration services can help you reach a wider audience and grow attendance.
Using ticketing or registration services for your event allows you to stay connected to your attendees too, which is crucial for keeping them engaged.
If it’s your first time running a conference or event, implementing formal ticketing and registration options.
While live streaming and webcasting services will allow people to tune-in to your event, virtual and hybrid event solutions ensure that guests from all over the world feel engaged and like they’re really at the event.
Utilising hybrid event services enables you to deliver high-quality, dynamic content, whether someone’s in the same room as you or attending virtually.
Effectively marketing and promoting your event is arguably the most important strand of event tech production. After all, you can implement all of the high-tech solutions you like, but if you haven’t taken time to promote your event properly, people may not turn up.
Marketing and promotion encompasses everything, from leaflets and brochures to global social media campaigns that target the desired audience.
Having established before lockdown and learning to get to grips with virtual events, we fully understand the importance of having a technical partner that's well-versed in creating engaging and immersing event attendees who may not be attending a corporate event in person.
Similarly, we’ve been in the events industry long enough to be true believers that an amazing spectacle creates an event to remember. We work to understand and utilise a variety of software and hardware to the benefit of your events.
If you want to see how event tech production services could ensure your next event is as immersive and engaging as possible, and help you bring in larger audiences from around the world, get in touch with the Gustaf team.